Fishing app · Freelance project | 2025
Brand Voice Refresh
I created a content style guide and refined onboarding screens post-launch, making the copy more modern, engaging, and concise to improve the overall user experience.
Before
The original onboarding used long text blocks and busy photos that overwhelmed users and slowed them down. Although informative, the heavy copy and cluttered visuals made it harder to scan and diluted the core message, turning the experience into something that felt more like reading instructions than exploring the app.
After
The new onboarding is lighter, clearer, and more inviting. Short, focused copy highlights the app’s key benefits in seconds, while clean illustrations replace distracting images and guide the user’s attention. The result is a smoother, more intuitive experience that quickly communicates value and encourages users to take action.
